About
PEAK Performance Project 2011
The PEAK Performance Project is a professional development program to help new and emerging artists create careers in the music industry. Artists applying must have some track record in the music industry, some experience with live performance and at least one professional recording.
Applications open: Monday March 14, 2011 (one deadline per year)
Deadline for application: Friday April 29, 2011 5:00pm PST
Purpose of program:
100.5 The PEAK, Vancouver’s first AAA radio format, is committed to the development of new and emerging BC music artists. The PEAK Performance Project is designed to educate, promote, develop and hopefully launch the careers of some of BC’s up and coming artists. It also hopes to foster the BC music industry and create a sense of community amongst music professionals.
The music industry is going through profound changes which have resulted in artists being required to develop themselves. The decline in development dollars has left many artists in need of substantial funds to launch their careers. The PEAK is investing five million two hundred and ninety thousand ($5,290,000) over seven years or seven hundred and fifty-five thousand dollars ($755,000) per year in the PEAK Performance Project (“PEAK PP”) through CTRC approved Canadian Content Development funds. The program is administered by the Music BC Industry Association.
Unlike other funding programs, the PEAK Performance Project is designed to allow for all selected artists to work their way through a process that will give them the opportunity to show whether they have what it takes to make it in today’s music industry. The artists that show not only the most talent, but also the most creativity in marketing and promotion and show overall growth will be rewarded with greater support from the program.
Indirect benefits to the PEAK Performance Project:
The Pattison Group of Companies will contribute an annual media credit of $1,000,000 in support of the PEAK Performance Project. This media credit will be used for marketing, promotion and advertising of the PEAK Performance Project and the participating artists. All such media credits shall be administered by the management of 100.5 the PEAK.
Project Summary for 2011:
20 BC based artists will be selected to participate in the PEAK Performance Project. In addition to a rigorous six month artist development program, the PEAK Performance Project will award over $344,500 in direct artist development funding and prizes, making it the biggest individual radio station project in Canada.
Final development awards shall be as follows:
First Place $100,500;
Second Place $75,000;
Third Place $50,000;
Fourth Place $10,000;
Fifth Place $5,000
Other cash awards $105,000 including Base Camp awards.
The PEAK Base Camp award
Upon signing of their participation agreements, each of the Top 20 PEAK artists will be granted $5,000 to be spent in a manner which, in the opinion of the artist, will fill a gap or gaps in the artist’s career. This can include recording, marketing, promotion, video production or other such activities. This amount includes up to $1,500 in artist performance fees to compensate artists for all showcasing concerts required under this program.
PEAK Performance Project Orientation
The Top 20 orientation will be held at the Surrey Canada Day Celebration July 1, 2011 and will include a program orientation and initiative live performance production coaching.
PEAK Surrey Canada Day showcase and Vancouver 125
Each artist will perform on the 100.5 The PEAK stage at the Surrey Canada Day Celebration July 1, 2011. The Top 20 will also be required to participate in a Vancouver 125 program.
PEAK Performance Project Boot Camp
Each selected artist will participate in a boot camp designed to highlight some of the key aspects of artist development and marketing.
The PEAK Performance Project Boot Camp will be a week long program held at Rockridge Canyon, Princeton BC August 26-September 2, 2011. Selected participants (including all members of band participants) will be required to attend the entire Boot Camp in order to move to the next round of the program.
The Boot Camp will include training in the areas of stage performance, songwriting, online and traditional publicity, promotion and marketing, tour planning, introduction to music law and business, funding, media training and other key development topics.
The PEAK Performances
The next round in the PEAK Performance Project will be the PEAK Performances commencing September 8, 2011 and ending October 6, 2011. The PEAK Performances will involve a series of showcases at a venue in Vancouver, BC. Each artist will showcase for a panel of judges who will adjudicate the artists based on stage presence, musical ability, songwriting, crowd reaction and other such criteria as determined in the sole discretion of the PEAK Performance Project committee. Live performance judging will form part of the overall assessment of each artist.
The PEAK Summit
On Wednesday October 26, 2011, the Top 5 PEAK Performance Project artists will be announced live on air at 100.5 The PEAK. Then, at the Commodore Ballroom in Vancouver, BC on November 17 2011 (date tbc), The PEAK Performance Project Finale concert will be held where the order of the Top 3 artists will be announced.
Results of the public voting and live performance judging will be considered along with the artist’s performance throughout the entire program to determine the Top 5 PEAK Performance Project Artists. Fifth place will be awarded $5,000; Fourth place will be awarded $10,000, Third place will be awarded $50,000, Second Place will be awarded $75,000 and the PEAK Performance Project winner will receive $100,500. These funds shall be administered by Music BC and each of the top five selected artists will be required to submit detailed budgets for recording, marketing, promotion, touring, musician fees, producer, engineer, studio, video production and all other costs.
