About
PEAK Performance Project 2012
The PEAK Performance Project is a professional development program to help new and emerging artists create careers in the music industry. Artists applying must have some track record in the music industry, some experience with live performance and at least one professional recording.
Applications open: Monday March 5, 2012
Deadline for application: Friday April 27, 2012 5:00pm PST
(one deadline per year)
Purpose of program:
100.5 The PEAK, Vancouver’s first AAA radio format, is committed to the development of new and emerging BC music artists. The PEAK Performance Project is designed to educate, promote, develop and hopefully launch the careers of some of BC’s best up and coming artists. It also hopes to foster the BC music industry and create a sense of community amongst music professionals.
The music industry is going through profound changes that have resulted in artists being required to develop themselves. The decline in major label driven artist development dollars has left many artists in need of substantial funds to launch their careers. The PEAK is investing five million two hundred and ninety thousand ($5,290,000) over seven years, or seven hundred and fifty-five thousand dollars ($755,000) per year in the PEAK Performance Project (“PEAK PP”) through CTRC approved Canadian Content Development funds. The program is administered by the Music BC Industry Association. The program is entering its fourth year.
Unlike other funding programs, the PEAK PP is designed to allow for all selected artists to work their way through a process that will give them the opportunity to show whether they have what it takes to make it in today’s music industry. The artists that show not only the most talent, but also the most creativity in marketing and promotion and show overall growth will be rewarded with greater support from the program.
Indirect benefits to the PEAK Performance Project:
The Pattison Group of Companies will contribute an annual media credit of $1,000,000.00 in support of the PEAK Performance Project. This media credit will be used for marketing, promotion and advertising of the PEAK Performance Project and the participating artists. All such media credits shall be administered by the management of 100.5 The PEAK.
Project Summary for 2012:
20 BC based artists will be selected to participate in the PEAK Performance Project per year. In addition to a rigorous six month artist development program, the PEAK PP will award over $320,500.00 in direct artist development funding and prizes, making it the biggest individual radio station project in Canada.
Final development awards shall be as follows:
First Place $100,500.00;
Second Place $75,000.00;
Third Place $50,000.00;
Fourth Place $10,000.00;
Fifth Place $5000.00
Other cash awards $80,000.00 including Base Camp awards.
The PEAK Base Camp award
Upon signing of their participation agreements, each of the Top 20 Peak artists will be granted four thousand dollars ($4,000.00) to be spent in a manner which, in the opinion of the artist, will fill a gap or gaps in the artist’s career. This can include recording, marketing, promotion, video production or other such activities. This amount includes up to $1,500.00 in artist performance fees to compensate artists for all out of home-town showcasing concerts and additional musician fees required under this program.
PEAK Performance Project Orientation and Showcases
The Top 20 orientation will be held at the Surrey Canada Day Celebration July 1, 2012 and will include a program orientation and live performance production coaching. All Top 20 artists shall be required to perform a short set at Surrey Canada Day.
PEAK Performance Project Boot Camp
Each selected artist will participate in a boot camp designed to highlight some of the key aspects of artist development and marketing.
The PEAK Performance Project Boot Camp will be a week long program held at Rockridge Canyon, Princeton BC August 28-Sept 4, 2012. Selected participants (including all members of band participants) will be required to attend the entire PEAK PP Boot Camp in order to move to the next round of the program.
The PEAK PP Boot Camp will include training in the areas of stage performance, songwriting, online and traditional publicity, promotion and marketing, tour planning, introduction to music law and business, funding, media training and other key development topics.
The PEAK Performances at the Red Room, Vancouver
The next round in the PEAK PP will be the PEAK Performances on September 13 and 20 and October 4, 11 and 18, 2012. The PEAK Performances will be a series of showcases at the Red Room, 398 Richards Street Vancouver, BC. Each artist will showcase for a panel of judges who will adjudicate the artists based on stage presence, musical ability, songwriting, crowd reaction and other such criteria as determined in the sole discretion of the PEAK PP committee. Live performance judging will form part of the overall assessment of each artist.
Online Voting
From October 19 to 26th 2012, the public will be invited to vote online for their favorite Top 20 artist which will form part of the overall adjudication of the PEAK PP.
The PEAK Summit
On Friday Nov 2, 2012 the Top 5 PEAK PP Artists will be announced on-air on 100.5 The PEAK. Then, at the Commodore Ballroom in Vancouver, BC on November 22, 2012 a special final concert will be held where the order of the Top 3 PEAK PP Artists will be announced.
Results of the public voting and live performance judging will be considered along with the artist’s performance throughout the entire program to determine the Top 5 PEAK PP Artists. Fifth place will be awarded $5000; Fourth place will be awarded $10,000, Third place will be awarded $50,000, Second Place will be awarded $75,000 and the PEAK Summit will be valued at $100,500. These funds shall be administered by Music BC and each of the top five selected artists will be required to submit detailed budgets for recording, marketing, promotion, touring, musician fees, producer, engineer, studio, video production and all other costs.
